Your cat doesn't care that you think this toy is cute; they like it for all the right reasons. Made of a blend of all natural Himalayan and New Zealand wools, and using AZO free, non-toxic dyes, the lanolin-rich wool naturally attracts your cat and is anti-microbial and odor resistant. Cats love to sink their teeth into the soft wool, scraping the plaque off and helping to keep them clean.